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Analysis of the on-chain MEME launch platform landscape changes in 2025
On-chain MEME Token Launch Platform Analysis
The on-chain MEME Token launch platform is a decentralized platform built on the blockchain, designed to simplify the creation process of MEME Tokens. It provides tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility for users.
Functionality of the Launch Platform
The structural advantages of the launch platform closely align with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community dependence of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.
MEME Launch Platform Development Documentary
The emergence and maturity of the MEME launch platform ###
The emergence of on-chain MEME launch platforms has reshaped the early Token distribution model, enabling the rapid and permissionless creation of MEME Tokens. Unlike traditional platforms that focus on Initial Decentralized Offerings ( IDO ), these launch platforms prioritize speed, simplicity, and viral dissemination over due diligence or investor protection.
Starting from mid-2024, a certain startup platform gained significant attention, despite other competitive alternatives only capturing a small market share. The platform's MEME Token issuance surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.
The rise of new competitors in the MEME launch platform
By late April 2025, the competitive landscape of on-chain MEME launch platforms began to change. Some newcomers quickly gained attention. These platforms collectively eroded the previous dominance of a certain platform.
According to data analysis, the market share of a certain platform fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. The graduation rates of other emerging platforms are significantly higher, at 4.41% and 1.45%, respectively.
MEME Token drives May on-chain activity rebound
In the past 30 days, the total market capitalization of MEME tokens has increased by 47%, and trading volume has surged by 160%. The growing activity on some MEME launch platforms has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has risen by 17.3% compared to the beginning of this month, with the MEME sector being regarded as a major contributor to this growth.
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Top Projects
a launch platform
The platform has established itself as the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.
As a leading platform in the field, this platform has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. By providing a no-code interface tailored for non-technical users, the threshold for creating MEME tokens has been lowered. With a simplified user interface, users can deploy new tokens by simply uploading the name, symbol, and image.
mechanism
On this platform, the token launch process is fully automated. Through a simplified user interface, users only need to upload the name, symbol, and image to deploy a new token. The platform uses a supply-and-demand-driven joint curve pricing model and does not include a pre-sale stage, effectively reducing early arbitrage risks.
In its early stages, the platform collaborated with a certain DEX. Once the market capitalization of the Token reaches $69,000, the Token will automatically be listed on the DEX and an initial liquidity of $12,000 will be injected. The corresponding LP tokens will then be permanently burned to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.
This mechanism significantly lowers the threshold for issuing MEME tokens and facilitates the rapid rise of the platform during the MEME cycle.
The cooperative relationship has broken down.
The migration of trades based on joint curves to the DEX liquidity pool highlights the platform's early reliance on DEX. Although this model initially appeared mutually beneficial, this dynamic has significantly changed with the rise of new platforms.
On March 21, the platform announced the launch of its native AMM DEX. After this update, the liquidity of tokens graduating from the platform will no longer be routed to the original DEX, but will be redirected to the new DEX.
In response, the original DEX officially launched its Token launch platform on April 16. This marks the beginning of direct competition between the two platforms.
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LaunchLab
LaunchLab adopts a mechanism similar to that of a certain launch platform, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process has not introduced fundamentally new features.
Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized token issuance solutions.
mechanism
Third-party integration: The core advantage of LaunchLabs lies in its architecture that supports third-party integrations. According to its web interface, LaunchLab has integrated with over 10 third-party platforms. A major example is LetsBONK.fun, which is a MEME launch platform created by the $BONK community, built on LaunchLab's infrastructure.
Highly customizable: In addition, LaunchLab has further refined its launch framework by providing two different modes:
JustSendIt Mode: Designed for standardized and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.
LaunchLab Mode: Supports custom parameters, including total Token supply, the proportion of Tokens allocated to the joint curve, and Token lock settings. It is worth noting that in LaunchLab Mode, developers are entitled to receive 10% of the LP transaction fees upon the graduation of the Token, providing stronger incentives for the creation of high-quality projects.
LetsBONK.fun - Third-party integration representative
According to the data, LetsBONK.fun facilitates the creation of over 12,000 tokens daily, with the total number of issued tokens exceeding 80,000. At its peak, the platform captured 29% of the daily market share. Projects such as $Hosico and $USELESS are among the best-performing tokens that have successfully graduated.
LaunchLab vs. certain launching platform
LaunchLab did not introduce any fundamentally new mechanisms, and only has a slight advantage in the fee structure. However, on May 12, a certain launch platform announced that it would share 50% of its revenue with Token creators, effectively offsetting LaunchLab's fee advantage. This strategic move has caused the market share of the certain launch platform to rebound to over 80%, marking a significant reversal in the competitive landscape.
LaunchLab has adopted an aggressive strategy to promote third-party platforms, aiming to jointly weaken the market position of a certain launch platform. Although this approach has created some revenue pressure for the certain launch platform, due to a lack of meaningful product innovation, it is unlikely that LaunchLab will challenge the dominance of the certain launch platform in the short term.
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Believe
Believe, formerly known as Clout, is a SocialFi platform developed by Ben Pasternak, focusing on celebrity Token issuance. The project was announced on April 27, 2025. It gained significant attention upon release, with retweets from the official Solana account, Solana co-founder Anatoly Yakovenko(Toly), and Jupiter co-founder Meow. Since its launch, the Believe platform has facilitated the issuance of over 24,000 Tokens, with a daily issuance peak close to 5,000, and a maximum market share of 13.6%.
mechanism
The launch of Believe's Token adopts a socially driven issuance model. Through its "X Trigger" mechanism, it allows users to deploy tokens on the Solana blockchain by simply tweeting with @LaunchACoin and specifying the token name on X(, which was formerly Twitter). The entire process is executed automatically through backend services.
The platform adopts a dynamic joint curve model, with initially high transaction fees aimed at preventing bots from sniping. As trading volume increases, the fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and mitigates early manipulation.
Once the Token's market value exceeds $100,000, it will automatically be listed on the Meteora trading platform. Developers are incentivized by sharing 1% of the total trading fees (2%).
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MakeNow.Meme: The decline of the first X Trigger MEME launch platform
Amid the emergence of numerous launch platforms replicating certain launch platform models, Believe stands out due to its introduction of a more innovative launch mechanism. However, it is worth noting that Believe is not the first platform to adopt the X-based token launch model. This honor belongs to MakeNow.Meme, which briefly gained popularity in 2024 and pioneered this approach.
MakeNow is a project that allows users to launch tokens through tweets on X. It employs a dynamic bonding curve and zero-cost creation, offering a novel and accessible model. However, despite early attention, the project rapidly declined within a week. The main reasons for its fleeting existence can be summarized in two points:
Lack of Anti-Sniping Mechanism: The platform has not implemented effective anti-bot sniping measures. The delay before the contract address is released allows insiders to purchase low-cost Tokens in advance, creating an unfair advantage.
Lack of ecosystem and community support: MakeNow lacks a dedicated user community or broader ecosystem support.
Believe has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from the ecosystem support of Solana and Jupiter. Additionally, the use of its dynamic joint curve helps to mitigate bot sniping in the early stages of token trading, improving fairness and integrity of the issuance.
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Boop.Fun
Boop.Fun is a MEME Token launch platform developed by Dingaling, the co-founder of PancakeSwap.
mechanism
Boop.Fun integrates the core mechanisms of a certain launch platform and Believe, offering two issuance pathways: creating Tokens directly through the platform, or triggering on-chain deployment by tweeting @beeponboop on X.
The platform's native Token $BOOP is the foundation of its incentive system. Active Token creators receive daily $BOOP airdrops, while holders receive rewards proportional to their Token holdings, encouraging long-term participation. In addition, users who stake $BOOP can participate in daily airdrops and share 60% of the platform's SOL trading fee income, thereby establishing a multi-tiered reward structure.
Reputation Pressure
Recently, the founder of Boop.Fun, known by the username "dingaling", claimed to have served as the Chief Risk Officer of a certain trading platform (CRO). However, the CEO of that trading platform publicly refuted the existence of such a position and suggested that the founder was fired for insider trading. Although this matter has yet to be resolved, the controversy has had a significant impact on the platform: daily active users dropped by 56%, and the issuance of tokens plummeted from 10,877 to 1,072------a decrease of 90%. As a result, market performance has become unstable, and the community's trust in Boop.Fun has significantly declined.
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Comparison of Various Platforms
Although a certain launch platform remains the leader in the MEME launch platform space, Believe has a relatively competitive advantage among the new entrants.